Guests found the hotel — then booked elsewhere.
Guests found the hotel on a booking site, then visited the official site to check whether booking direct was worth it — and left without an answer. Room types were hard to compare, the price was buried, and the booking box did not work on older phones. Every one of those visitors was a booking already won and then handed back at a commission.
Four changes that won the booking back.
Built around how guests actually choose and book a room.
A page per room type
Photos, size, view, occupancy and rate on one screen — so a guest can decide without opening four tabs, and so each room type can rank on its own.
The direct-booking case, stated plainly
Best-rate promise, free cancellation window and the extras that only apply when booking direct — placed next to the price, not on a separate page.
A booking path that survives a phone
A fast booking box, a date-picker that stays in view, and WhatsApp as an alternative for guests who would rather ask a human.
Heritage content that earns the search
Pages on the Peranakan house, the neighbourhood and what to walk to — the terms travellers search months before they search a hotel name.
The site has been on a Growth care plan since launch — updates, backups and quarterly speed work — so the performance gained during the rebuild has not quietly leaked away, which is what usually happens to a hotel site in year two.
Richerd made a real difference to our hotel’s sales. When the new site launched with its new booking engine, our sales grew by 20%. Thank you.