Good products, stuck in a slide deck.
Edison had good products and a brochure — a forty-slide PowerPoint with the company profile, hardware, glues and automation ranges. Every prospect got the whole deck, scrolled to find the one part they needed, then messaged him to ask about it. Nothing could be found on Google, nothing could be linked to, and every enquiry started with Edison re-explaining what the slides already said. Growth was capped by how many conversations he could hold in a day.
A catalogue that asks for the quote.
Four changes turned a brochure into the first sales conversation.
The brochure, taken apart into a catalogue
Four product families became four browsable sections, each item with its own page, specs and photos — so a buyer lands on the exact part, not slide 17.
“Request quotation” on every product
A short form attached to each item sends the product name, quantity and buyer details straight to Edison's inbox. No more “which one did you mean?”
WhatsApp for the quick questions
Buyers who would rather ask a human can, with the product already named in the message. The deck used to be the only door; now there are three.
Shipped in two weeks
A fixed job at a fixed price: layout in week one, content and forms in week two, live on day fourteen. Hosting, security certificate and backups set up the same day.
The site now does the first conversation on Edison's behalf. Buyers arrive already knowing the range, quotation requests come in with the product named, and the brochure is retired to a download link for the customers who still want one.
I’m a busy business owner based in China, so I had very little time to give. Richerd worked from nothing more than our PowerPoint portfolio and needed minimal guidance from me. He did a fantastic job — the site is clear and guides buyers straight to requesting a quotation.